Independent Programmatic Consultant

I tell you what your ad network won't.

Your ad stack is making money. But is it making what it should? I'm the only advisor without a revenue share, kickback, or hidden agenda. Just the truth about where you're losing.

12+
Years in ad tech
€8.1M
Revenue scaled as CEO
1Bn+
Monthly ad requests managed
IAB
Baltics founding board member

The Problem

You built something valuable. You make money from ads. But you can't tell if your setup is optimized—or if you're being taken advantage of. Your advisors all take a cut. I don't.

Services

Three ways I can help

From a quick external health check to a complete stack rebuild—choose what fits your needs.

Free

Public Assessment

€0

A quick health check using only publicly visible data—ads.txt, sellers.json, Prebid configuration, Core Web Vitals. No access required.

Request free assessment
Most Popular

Programmatic Audit

€800–1,500

Comprehensive internal audit with full access. Header bidding, GAM setup, unfilled impressions, revenue leakage—I find what's broken and how to fix it.

Learn more
Premium

Full Stack Setup

€3,000–5,000+

Complete programmatic infrastructure build or rebuild. GAM configuration, header bidding implementation, bidder integrations, consent setup.

Discuss your project
Results

Real outcomes from real audits

These are anonymized examples of what I've found—and recovered—for clients.

€27,000
Annual revenue recovered

Identified pricing misconfigurations in First Look settings. Take rate was 5.5%—above the 4% best practice threshold. Adjusted floor pricing and added missing Open Bidding partners.

15%
Fill rate increase

Header bidding timeouts were set too aggressively, causing bid abandonment. Rebalanced timeout configuration and added server-side fallbacks.

3
Hidden margin issues found

Uncovered undisclosed revenue shares from demand partners that weren't in the original contracts. Renegotiated terms to client's advantage.

€0
Compliance risk exposure

Consent Management Platform was misconfigured, exposing client to GDPR liability. Fixed consent signals and TCF implementation before any regulatory action.

Client testimonial

He found problems we didn't know we had. The audit paid for itself in the first month. Finally, someone who explains what's actually happening with our ads.

CEO, Digital Media Company

Ready to find out what you're missing?

Start with a free assessment. No commitment, no access required. Just an honest look at what's visible from the outside.

Get Your Free Assessment