What Your Ad Network Won't Tell You About Your Setup
The incentive structures that keep your partners from telling you the whole truth—and what questions to ask to get real answers.
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What Your Ad Network Won't Tell You
Insights on programmatic advertising, header bidding, yield optimization, and the realities of the ad tech industry.
Coming Soon
I'm working on the first articles. In the meantime, here's what I'll be covering:
How to Evaluate Your Header Bidding Configuration
A practical guide to auditing your Prebid setup: timeouts, bidder selection, price granularity, and the settings that actually matter.
The Real Cost of Revenue Share Deals
Why revenue shares often cost more than they appear—and when flat fees make more sense for your business.